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How To Apply Seasonal Analysis To Your Trading
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Seasonal analysis has long been the domain of professional traders, but over the last decade or so has slowly been picked up by the private investor. Good information on seasonal trading is still hard to come by, but that in itself in a good thing as it is still a niche that can be exploited. This article looks at:
Firstly, What Is Seasonality?Seasonality refers to a pattern that depends on, or is controlled by, the time of the year. Seasonality appears in many places. For example, sales of Christmas cards logically peak before Christmas. Accounting business peaks around end of financial year. Sales of red roses peak just before 14th February. Many businesses, products and statistics are subject to seasonal variations. For the trader, it can mean opportunity. What Drives Seasonal Patterns In Markets?The answer is the same as that for the price of anything - supply and demand. Consider the demand for beef. In any economy, demand is greatest when the weather is the coolest. Logically more people eat roast dinners in the winter than they do in the summer. While demand for beef is high during BBQ season it tends to be less than good old home cooked dinner demand. On the supply side, during winter, weight gain in live cattle is low. So during the US winter, demand is high and supply is tight. This translates a seasonal variation in price. With a well timed trade, you can make money from this.![]() Source: eSignal - www.esignal.com Another example is coffee. Coffee consumption is far heavier in the Northern than in the Southern Hemisphere and heavier during winter than summer. Thus, after March, consumption begins to slow. Furthermore, harvest in the Southern Hemisphere normally begins in June. Thus, producers tend to liquidate inventories before then, making less desirable deliveries against May futures - which begin April 20. This creates a short selling opportunity. ![]() Source: eSignal - www.esignal.com Seasonal Trading: Is This Fundamental or Technical?Among many traders it seems important to define whether you follow technicals or fundamentals. Technical analysis is the study of price trends and patterns. It is sometimes called charting - although strictly speaking charting is a subset of technical analysis. Fundamental analysis is more concerned with analysis of supply or demand factors that it is charts.
So what is seasonal analysis? Well there are two ways to look at it.
On one hand, you can say seasonal analysis is fundamental since it looks at shifts in supply and demand at any time of the year. In the above examples we looked at seasonal factors from the point of view of fundamentals. The examples considered harvest and production cycles, weather and consumption demand. These are fundamental factors that analyse supply and demand. You can also look at seasonal trading from a technical point of view since it is an analysis of price patterns in the market. These price patterns can be recurring and present trading opportunity. Identifying recurring patterns is the basis of technical analysis and you could therefore consider seasonal analysis to be a type of technical analysis. There is no correct or incorrect way to look at this. All traders have their preferences. Some Real World ExamplesHere are some examples of recent trades based on seasonal analysis: The DO's and DON'Ts of Seasonal Trading
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